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Progressive IMS Outdoors

  • Come Demo New Motorcycles Not Yet on the Market at Progressive IMS Outdoors!
    Tickets can be purchased now at CycleFish $3 discount code has been activated for NorCal. Code is: CYCLEF21

    The Progressive IMS Outdoors tour, the nation’s largest consumer motorcycle tour, is kicking off at the Sonoma Raceway July 16-18. Continuing its presence as the nation's largest consumer motorcycle tour, Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour's nearly 40-year stint and will not only transition IMS from the traditional convention center setup to a new open outdoor festival-like experience but will also promote enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry.

    "The IMS team is so excited to be kicking off our inaugural Progressive IMS Outdoors tour after a year and a half apart,” said Tracy Harris, SVP, IMS Outdoors. “Attendees of all ages and abilities can look forward to an exciting array of hands-on immersive attractions including returning fan-favorite attractions as well as two and four-wheel demos from a number of exhibiting brands.”

    The following attractions will be available at IMS Outdoors NorCal:

    Discover The Ride
    Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.

    New this year to Discover The Ride is the introduction of Strider in the Kids Zone and IMS' partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old.

    Adjacent to Discover The Ride is the Motorcycle Industry Council's (MIC) Ride With Us Moto Intro experience. The Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment.

    Street Demos
    Demo rides give licensed motorcyclists a chance to test ride the machine of their dreams before purchasing. Demo rides will be available all three days of the event with sign-ups starting in the mornings. Participating brands include:
    • Harley-Davidson
    • Indian
    • KTM
    • Kawasaki
    • Royal Enfield
    • Suzuki
    • Yamaha
    • Zero Motorcycles

    Electric Demo Rides
    Explore the world of electric and power-assisted bicycles with a demo ride around IMS. After your ride, visit with electric mobility brands in the Charged at IMS space to shop and learn more about adding electrics to your powersports lifestyle. Participating brands include:
    • FLX
    • Giant, Liv, and Momentum e-bikes
    • Pedego Santa Rosa
    • Rayvolt
    • Pushpak Motors

    Side by Side Demos
    Experience the fun of Side x Sides and test out various models from Kawasaki.

    Returning Attractions
    Returning this year will be a number of fan-favorite attractions, including:
    Adventure Out!: a space to shop, prepare for the next trek or tour and learn about incorporating adventure and travel into a motorcycling lifestyle – now also including RVing. A central campsite, surrounded by exhibitors, acts as a place for education and discovery, with experienced riders and RVers sharing their stories and tips. While there, attendees can enter Explorify's Adventure Out! sweepstakes for a chance to win a South Africa Tour and a lifetime subscription to Rider Magazine or a free three-day motorcycle rental and pick up a copy of Rider Magazine, your source for touring, travel, and adventure on two-wheels.
    IMS Vintage: An IMS staple, Vintage will be returning to each market, enabling attendees to get up close and personal with the very best classic and retro-style motorcycles from vintage bike clubs across the country.
    J&P Cycles Ultimate Builder Custom Bike Show: The nation's largest motorcycle builder competition, the J&P Cycles Ultimate Builder Custom Bike Show will feature hundreds of motorcycles and tens of thousands in cash and prizes across the Tour. Professional and amateur builders are invited to compete at their local Progressive IMS Outdoors for cash, prizes, and recognition.

    Shopping at IMS
    Across the Tour, there will additionally be ample opportunities to explore brands and make purchases in the following areas:
    Charged at IMS: Charged at IMS introduces visitors to the world of electric-powered "micro-mobility" vehicles with brand exhibits and an electric bicycle demo course or trail.
    SHIFT at IMS: This curated, lifestyle-orientated space is for riders seeking new and known brands that emulate their lifestyles and values. A lounge sits at the center of this space, giving visitors a chance to socialize and chill while they shop.
    The Marketplace: The Marketplace is an interactive retail space allowing you to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands. Specialists will be on hand to educate, introduce products, answer questions and help you finalize your purchase.
    The Shop: This is a one-stop shop for buyers looking to work on their vehicles and make updates to their rides. Visit The Shop to purchase parts, tools, and accessories. See the event homepage for participating brands.
    The Range: At the heart of IMS Outdoors lies The Range, a place for attendees to explore and shop brands to outfit them head to toe with gear, apparel, and accessories, plus connect with clubs and services to enhance their riding lifestyle. See the event homepage for participating brands.

    Across the nine stops of the Tour, each event will project a different tone in line with the region's lifestyle and culture, including aspects such as music and food. Furthermore, attendees of the first event in Northern California will have the opportunity to ride the Sonoma Raceway track or ChampStreet course with the Yamaha Champions Riding School.

    Complimentary Services
    Onsite, there will be Progressive Gear Check at every event and free motorcycle and car parking, except in New York City.

    Tickets can be purchased now at CycleFish $3 discount code has been activated for NorCal. Code is: CYCLEF21