The 2026 PRI Show is set to bring the global motorsports industry together for one of the most anticipated trade events of the year. Recognized as the premier gathering for racing professionals, builders, enthusiasts, and innovators

Attendees can expect an incredible showcase of the latest products, technologies, and services driving the motorsports world forward. From cutting-edge performance parts and racing equipment to tools, apparel, and everything in between, the PRI Show floor is a destination unlike any other. Exhibitors from across the globe descend on the event to debut new innovations, connect with industry professionals, and fuel the future of racing. The energy on the expo floor is electric, and every corner offers something new to discover for competitors, team builders, and hardcore fans alike.

Beyond the exhibits, the PRI Show is a powerful networking opportunity that simply cannot be replicated. This is where deals are made, partnerships are formed, and careers are launched. Whether you are a seasoned racing professional or an up-and-coming talent eager to break into the industry, rubbing elbows with the top names in motorsports over three action-packed days can open doors that last a lifetime. The sense of community and shared passion that fills the event is something every motorsports enthusiast deserves to experience firsthand.