River Road Apparel Line Returns with American Classic Style for Street Riders and Long-Distance Tourers
Fort Worth TX – July 5, 2023 - Tucker Powersports today announced the return of River Road, its popular apparel brand offering products for street and touring motorcycle riders. The new line of products includes high quality leather jackets, vests, gloves, chaps and helmets for cruiser and V-Twin riders seeking high-quality, affordable riding gear. River Road was initially launched in 1998, then put on hiatus in 2015.
"The new range of products from River Road are targeted at an audience of hundreds of thousands of cruiser and touring bike owners," said Marc McAllister, president and CEO of Tucker Powersports. "The broad range of affordable leather jackets, vests and gloves fits the "American Classic" style that riders love and I'm confident it will be a hit with customers and dealers."
The products in the initial launch include both classic and modern-styled leather jackets and riding shirts, leather vests, gloves, chaps and helmets. This is the largest product launch ever for the River Road brand, with eight jackets styled for men and women, five styles of vests, four choices in chaps, twelve different styles of gloves and thirteen helmets. All of the apparel categories include products for men and women. Many of the items are constructed using high-tech materials, such as breathable mesh fabric, Thinsulate insulation and Powerstretch gussets. The designs include plenty of pockets that snap or zip, articulated sleeves and removable liners. Prices are competitive with other brands of riding gear, while consumers will find more features and tech in these River Road products.
Today's River Road products match rider demands more than ever before, and the huge variety of products will ensure that there is a River Road jacket, vest or pair of gloves to meet every rider's needs. Harley Owners Group and club members will love the plain back style of the Vandal Club vest, which is a perfect background for an assortment of club patches and rally pins. The jacket and glove product lines are designed specifically to give riders the right gear, whether their ride sets out on a cool morning or launches into a summer heat wave.
River Road partnered with former Harley-Davidson MotorClothes Design Director Melvina Kleverova Zilliox to create this new range of riding gear.
"We worked hard to create these wonderful products at a price point that riders can afford," said Kleverova Zilliox. "I loved the freedom that River Road gave me to update classic styles and to create some signature items for the line. I can't wait to see these products out on the road."
Also part of the River Road product offering is a line of thirteen Skid Lid, DOT-approved half and three-quarter helmets that include features such as a removable/washable liner and an Advanced ABS shell. The helmets are available in several color options and Skid Lid is a proven, high-demand brand for custom and cruiser riders.
The River Road product line is in inventory at Tucker Powersports and is available for dealers and consumers immediately. Product descriptions are below, and further details are available on the www.riverroad-usa.com website.
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About River Road
River Road is a motorcycle apparel brand from Tucker Powersports that has been trusted by riders since 1998. Known for its commitment to quality, affordability, and style, River Road offers male and female riders a range of jackets, vests, chaps and gloves using the latest technology to deliver comport and style. River Road products are now available at motorcycle dealerships. Detailed information is available at www.riverroad-usa.com.
