American Honda Announces Five Additional 2010 Models

American Honda Motor Company's Powersports Division announced today its fourth release of 2010 models. The release of these five on-road machines follows the earlier announcements of Honda's 2010 powersports lineup.

"These five street bikes add even more excitement to our lineup for 2010," said Powersports Press Manager Bill Savino. "Four of these bikes are new V-twins that dramatically expand our line of cruisers. The Sabre, Stateline, Interstate and Shadow RS V-twins unveil new styling and functional variations for Honda buyers, and we're excited about the new opportunities these machines present. The ST1300 continues to extend its reputation for long-haul performance with a sporting flair and it remains a popular choice among riders who live for the open road. This 2010 model year is shaping up very well, with lots of exciting options for Honda fans."

More detailed information and images of Honda's model line can be found on www.powersports.honda.com or see your local Honda powersports dealer.

Sabre/Sabre ABS:
Sometimes you just want to wear your aggression on your sleeve, and that's why the new Sabre is ready to do your talking for you. The Sabre's muscular pro-street style provides a classic ride, with ergonomics to match. Add an impressive 1300cc V-twin engine complete with Honda's sophisticated Programmed Fuel Injection, and you'll be rolling down the meanest streets with a bike that's as tough as it looks: the 2010 Sabre. Also available with Anti Lock Braking, the Sabre comes in Black and Candy Red. In dealerships-March; ABS model April. MSRP: $11,799.00; ABS model $12,799.00. 

Stateline/Stateline ABS:
Featuring long, low lines that embody what cruising is all about, the Stateline blends two worlds of motorcycling style: traditional looks plus progressive elements. The deeply valanced fenders arc downward in classic retro style, yet the all-new rolling chassis and overall lines bring a fresh look to the class. Add to that the deep throaty rumble of a big V-twin engine with Honda's Programmed Fuel Injection and that classic big V power pulse, and you have a machine that's the perfect choice for cruising-any time you want. The Stateline is available with or without ABS in Black and Candy Dark Red. In dealerships-February; ABS model March. MSRP: $11,699.00; ABS model $12,699.00

Interstate:
When you're aboard one of the coolest rides around, sometimes you just don't want the ride to end. So for those who enjoy their long rides in high style, Honda introduces the new Interstate. Along with good looks and a big V-twin engine with Honda's Programmed Fuel Injection, the stylish hard leather bags offer ample room for a long getaway, with a traditional windscreen and floorboards delivering all-day riding comfort for those extra-long hauls. Available in Black and Pearl Blue. In dealerships-February. MSRP: $12,749.00

Shadow RS:
Here's rolling proof that classic ideas never go out of style: the 2010 Honda Shadow® RS. This agile and responsive V-twin roadster has clean, crisp lines and a standard riding ergonomics. The Shadow RS's higher pegs enhanced ground clearance, and its thoroughly modern liquid-cooled 745cc V-twin engine with Honda's sophisticated Programmed Fuel Injection adds to the riding pleasure. Savor the open road aboard the Honda Shadow RS. Available in Metallic Gray and Pearl White. In dealerships-March. MSRP: $7,799.00

ST1300/ST1300ABS
Long distance adventure is best experienced aboard a machine that's keenly in tune with your riding senses. For years, the Honda ST1300 has answered the call of the open road by setting the standard for power and handling in a package that's the perfect fit for crisscrossing the USA, or just enjoying a long weekend on the road. Equipped with a powerful 1261cc V-4 engine and Honda's sophisticated Programmed Fuel Injection, plus full-coverage bodywork, three-way adjustable rider's seat, motor-driven adjustable windscreen, dual saddlebags and more, the ST1300 remains the choice of dedicated long-haul riders. The ST is available with and without ABS in Black. In dealerships-March. MSRP: TBD

(From a press release issued by American Honda...)

MADISON, Wis. — Milwaukee-based Harley-Davidson would become the official Wisconsin motorcycle under a bill proposed in the Legislature.

Milwaukee Democratic Rep. Leon Young says the idea came from a family member of Sgt. Jeremy Vrooman, who was killed last year while serving in Iraq.

Young argues in a letter to his colleagues that the long and storied history of Harley-Davidson in Wisconsin makes it appropriate to honor it with the distinction of being the official state motorcycle.

William S. Harley and Arthur Davidson built the first Harley-Davidson motorcycle in 1903 in Milwaukee. The company was incorporated four years later and remains based in Milwaukee.

Wisconsin doesn't have an official motorcycle, but it does have an official song, insect, dog, dance, and tartan.

Harley-Davidson extends official status; naming rights on Sportsman Motorcycle series

Harley-Davidson Motor Company has extended both its official program with NHRA and its title sponsorship of the NHRA Harley-Davidson Sportsman Motorcycle Series through the 2012 season. Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, became the official motorcycle of NHRA and title sponsor of the popular NHRA Harley-Davidson Sportsman Motorcycle Series in 2006.

“When we first signed this deal three years ago, it was the first of its kind for Harley-Davidson,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Since that time, Harley-Davidson’s interactive display at NHRA Full Throttle Drag Racing Series events have become a destination attraction for our fans. It allows Harley-Davidson to engage NHRA fans and provide them the opportunity to be a part of the Harley-Davidson experience.”

Harley-Davidson first entered NHRA in 2004 with the Screamin’ Eagle/Vance & Hines team. Since that time, Harley-Davidson and the Screamin’ Eagle/Vance & Hines team have claimed four NHRA Full Throttle world championships, including three consecutive with rider Andrew Hines (2004-‘06) and last season’s title with Eddie Krawiec.

“We’re proud to continue our relationship with the NHRA as its Official Motorcycle and excited to maintain our outreach to its diverse and dedicated fan base,” said Harley-Davidson Racing Manager Anne Paluso. “Harley-Davidson’s multiple championships in NHRA Pro Stock Motorcycle racing are part of a long and proud history of motorcycle racing and performance. Our official sponsorship enables us to tell that story and provide a taste of the Harley-Davidson experience to NHRA fans.”

Since 2007, Harley-Davidson’s interactive display in Nitro Alley, NHRA’s fan interactive area on-site at NHRA Full Throttle Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience through product displays, fun activities for all ages, and a special dyno-drag racing simulator using V-Rod motorcycles.

As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Full Throttle Drag Racing Series tour.

The NHRA Harley-Davidson Sportsman Motorcycle Series is contested in four of NHRA’s seven divisions within the NHRA Lucas Oil Drag Racing Series.  The sponsorship provides Harley-Davidson with the opportunity to extend its brand across the country through NHRA’s sportsman racing community.

(story from NHRA.com)

Harley-Davidson announces plans for Women Riders Month 2010

MILWAUKEE (November 5, 2009) - Today Harley-Davidson announced plans to commemorate the 2nd Annual Women Riders Month in May 2010 by hosting women riders in its hometown of Milwaukee, Wis., on May 22 and 23, 2010. Women Riders Month is designed to celebrate the millions of women who have already grabbed life by the handlebars, as well as inspire more women to experience the freedom of the open road.

During the two day event, the Motor Company has planned a series of activities for women including demo rides at the Harley-Davidson Museum, new product displays and an opportunity to meet and speak with Karen Davidson, great granddaughter of one of the Motor Company founders.  On Saturday, an independent ride featuring several stops throughout the city of Milwaukee and surrounding areas will give riders a taste of Wisconsin.  An organized ride later that day will land at an evening block party featuring live entertainment.

“We are very excited to build upon the successful Women Riders Month events we hosted this past year in New York City and Milwaukee,” said Leslie Prevish, women’s outreach manager, Harley-Davidson Motor Company.  “Of course, we’re especially thrilled about the opportunity to welcome female riders from across the country to our hometown.”

The Women Riders Month event in Milwaukee is open to riders of all brands of motorcycles and non-riders alike – women are encouraged to bring friends to join them in the various activities.  A full schedule of activities and registration for the Women Riders Month 2010 event will be announced in early 2010 at www.harley-davidson.com/womenriders.

For more information about Women Riders Month or Harley-Davidson Motor Company, visit www.harley-davidson.com/womenriders.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

(from a press release from the Harley-Davidson Motor Company)

Viper Motorcycle Company Launches Branding Campaign With Motorcycle Displays and Prepares for Formal Launch of Their 2010 Diamondback Motorcycle

Viper Motorcycle Company (OTCBB: VPWI), a wholly owned subsidiary of Viper Powersports Inc., is pleased to announce the release of the 2010 Viper Diamondback 152. 2010 models are a continued result of ongoing development and a joint venture effort with Ilmor Engineering. Product availability will be limited as we move into 2010 and prepare for a formal industry wide launch.

Terry Nesbitt, President of Viper, stated, "The first 2010 models are ready for release and will be shipped immediately to key dealers such as Rick Fairless's Stroker's Dallas, Eddie Trotta's Thunder Cycle, Low Country Customs, Ronnie's Harley Davidson, Creagers Cycle Center, Extreme Customs, Victory of Grand Rapids and more."

Nesbitt added, "In an ongoing effort to increase our exposure and add overall value to the Viper brand, we are announcing an innovative merchandising campaign designed to give Viper motorcycles their own space, enabling our brand identity to grow. We are providing to our dealers a branded motorcycle showroom display stand. The high performance 2010 Diamondback Super Cruiser has no equal and will be appropriately displayed. As we move forward preparing for a formal launch, including additional models and large scale production, we will continue to make available to our dealers the best and most effective merchandising tools available in order to increase value in the Viper brand."

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com) provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company's websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the foregoing statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

International Motorcycle Shows adds Daytona Bike Week to Schedule

The Cycle World International Motorcycle Shows will cruise into Ocean Center in conjunction with the 69th Annual Daytona Bike Week Wednesday, March 3 to Saturday, March 6. The final stop on this 12-city motorcycle extravaganza will offer free admission to all attendees, all show days.

"We are pleased to be returning to Ocean Center after a five year hiatus as part of historic Daytona Bike Week," said Group Show Director Jeff D'Entremont. "Daytona Bike Week is legendary amongst the biking community and we are thrilled to be able to bring all that the International Motorcycle Shows can offer to bike week attendees for free this year - making it the perfect place to host the final stop on our tour."

This hot spot for two wheeled rides will showcase the latest streetbikes, tricked-out customs, accessories and more. From gear heads to new riders, the International Motorcycle Show is the perfect place for the public to immerse themselves in the bike culture, talk to experts, test out the latest gear and more. Additionally, this motorcycle extravaganza will pack Ocean Center with high-energy entertainment.

From New York to Seattle, this motorcycle extravaganza is an all access pass to the world of motorcycling. The show will be open to the public Wednesday, March 3 through Saturday, March 6, at Ocean Center, located at 101 North Atlantic Avenue, in Daytona Beach. Show hours are Wednesday through Saturday, from 10 a.m. to 6 p.m. Admission to the event is free for all attendees. For more information, call (800) 331-5706, or visit the Cycle World Internetional Motorcycle Show's website..www.motorcycleshows.com/motorcycleshows

(From a press release issued by International Motorcycle Shows)

Indian Motorcycles’ resurrection will get national TV exposure with an appearance on Good Morning America.

Kings Mountain, NC— On Monday, Nov. 9, 2009, ABC News will film a feature on Indian Motorcycle Company, highlighting the revival of this historic brand amid America’s struggling automotive and motorcycle manufacturing industry.

Good Morning America’s Bill Weir will ride a 2010 Indian Chief as he joins Indian Motorcycle on a trip through the North Carolina mountains to Deal’s Gap, the famed “Tail of the Dragon” hailed by many as the best motorcycling road in the USA. Motorcycle historian Dale Walksler will ride a vintage 1944 Indian Chief and provide expert commentary on American motorcycling history.

Good Morning America is ABC’s morning news and talk show produced live from Time Square in New York City.  On the air since 1975, the Good Morning America is among the top viewed shows in morning television, and has won several Emmy awards.

Good Morning America’s weekend anchor, Bill Weir is an Emmy-winning reporter who travels the world to uncover breaking news and global trends.  He was among the first reporters on the scene during Hurricane Katrina, and was the lead reporter in ABC's coverage of the war in Iraq. Weir's domestic reporting tends to focus on innovative ways to solve many of America's biggest problems.

As America's first motorcycle company, Indian Motorcycle began producing motorcycles in 1901, and paved the way early on for many other American motorcycle manufacturers to flourish during the earliest part of the 20th century.  Once our country's largest motorcycle producer, the Indian Motorcycle Company became defunct shortly after World War II.  The iconic brand resumed production in 2008 and has since released seven models including the 2010 Chief Dark Horse and 2010 Limited Edition Chief Bomber.

(From a press release issued by Indian Motorcycle...)

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Harley-Davidson Recruits American Supermodel Marisa Miller to Salute U.S. Military Personnel During the Month of November

- Miller to be Featured in Special Harley-Davidson 'Military Appreciation Month' Campaign -

LOS ANGELES, Nov. 2 /PRNewswire/ -- Today Marisa Miller announced that she has expanded her relationship with Harley-Davidson to salute active and retired U.S. military personnel during the month of November, as part of the Motor Company's first-ever "Military Appreciation Month" campaign.

Miller will be featured alongside Harley-Davidson motorcycles inmilitary-themed creative, including print and digital ads, posters, postcards and calendars throughout the month of November.  Miller first worked with the Motor Company in 2008 to help launch the Harley-Davidson VRSCF V-Rod Muscle motorcycle.

"I'm honored to help the Motor Company salute the brave men and women who keep our country free," said Miller.  "My grandfather is a veteran, and I've had the unique opportunity to meet several service men and women during recent USO tours, so the military holds a special place in my heart.  I hope other Americans will join me and Harley-Davidson in saluting these real life heroes during the month of November."

Modern Take on Nostalgic Military Imagery The Military Appreciation Month campaign pays tribute to nostalgic military imagery through photorealism.  The ads and other creative materials feature Miller wearing uniforms representing all five branches of the military next to military-styled Harley-Davidson motorcycles.

The campaign will be featured in a number of executions, including:

• Advertorials in service branch magazines
• Print ads in several national publications
• Banner advertising
• Exclusive posters, postcards and calendars available at local Harley-Davidson dealerships throughout the U.S.
• A special section of the Harley-Davidson Web site - www.harley-davidson.com/thankyou -- where you can create an electronic postcard with artwork of Miller and Harley-Davidson motorcycles along with a personal message of gratitude that you can send to an active or retired member of the U.S. military
• A promotion with Maxim magazine that will offer the opportunity for
• one active or retired military personnel member to win a new Harley-Davidson motorcycle - personally delivered by Miller

"We're excited to have Marisa's support to help us during our first-ever Military Appreciation Month," said Dino Bernacchi, Harley-Davidson's director of Advertising and Promotions.  "We're certain she'll be helpful in encouraging other Americans to join us in recognizing and thanking those who serve our country."

For more information about Harley-Davidson's Military Appreciation Month, visit www.harley-davidson.com/thankyou.

Born in the coastal city of Santa Cruz, California, Marisa first appeared in the 2002 Sports Illustrated Swimsuit Edition, securing her position within the modeling industry. As a result, clients such as Victoria's Secret hired the blond bombshell to endorse their brands. Other companies followed suit, and soon Marisa began appearing in publicity campaigns for the likes of Tommy Hilfiger, J. Crew, Victoria's Secret, Andrew Marc, True Religion Jeans, Remington, NFL and Guitar Hero to name a few. Marisa has graced the covers of magazines like Vogue, Esquire, Shape, Cosmo, Maxim, Sports Illustrated and Ocean Drive and has appeared on talk shows such as David Letterman, Jimmy Kimmel, and Ellen. For more information visit www.marisamiller.com.

(story from Reuters)