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Posted: 3/8/2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Smaller Crowds A Good Thing For Bike Week?

DAYTONA BEACH -- Bike Week 2010 is reaching a climax in the Daytona Beach area, but not everyone is impressed with the crowds.

Ray Branton has been manning the barber's chair along Beach Street for nearly three decades.
   
He's seen the popularity of Bike Week explode and now start to come back to Earth.

"Used to, we didn't get that many,” Branton said. “I can remember when 10 [thousand] or 15,000 was a big crowd. Now, we have a lot more than that."

Branton doubts the city ever saw half a million people come to town for the week, but admitted it may have been close in the early 90s.
   
While most agree the crowds are down this year compared to years past, Branton said that's probably a good thing for those who have made the trip.

"We see the people smiling and laughing. Where we've seen it when you couldn't see the bricks out there. And you see the faces, where they have to wait for somebody to move before they move, and they're not smiling and they're not having a good time, really," Branton said.

Tom Miller works security down the street outside Froggy's Saloon.

He's been coming down from Wisconsin for the week since 2001.

What he sees on some days, he can't believe his eyes.

"It's got a circus atmosphere,” Miller said. “With the fringes and the animals, it's crazy. Long time ago you never seen on a hotel sign 'Welcome Bikers.' They hated bikers. Now, all of a sudden."

Branton and Miller agree those who attended the first Bike Week would never recognize the 69th edition.

"Definitely not. No way. They'd probably say 'oh my God,'” Branton said.

"No. They'd go ‘what the heck is that? What is going on here?’" Miller said.

That's not to say the hardcore bike crowd is gone. You just have to look a little harder.

Branton said another possible reason for smaller crowds is there were only about four big motorcycle rallies across the country in the past.

These days, you can find one just about any weekend.

 

(reprinted from Central Florida News 13 website)

Posted: 2/15/2010 - 1 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Erik Buell, whose sport bike company was recently shut down by former owner Harley-Davidson Inc., has started his own company, Erik Buell Racing.

Although the liquidation sale of the old Buell Motorcycle Co. hasn't even finished, the company's founder is deep into a new venture: Erik Buell Racing.

Working out of a small shop in East Troy, where his factory was located, Buell is building racing motorcycles one at a time.

Last fall, Harley-Davidson Inc. announced it was shutting down the sport bike manufacturer it had owned for more than a decade.

Harley executives said Buell Motorcycle Co. was not profitable and had simply run out of time.

Now, 59-year-old Erik Buell is on his own.

Gone is the Harley corporate staff that had supported his company's marketing and manufacturing.

Gone is the factory, along with the company headquarters, resulting in the loss of nearly 200 jobs.

"I really can't describe how awful that was," Buell said. "With every piece of equipment that was sold, I knew the guy who ran it, and I knew he was out of a job. That, to me, was extraordinarily painful."

Erik Buell Racing, on the other hand, has a staff of eight people. Buell quips that there are three main investors: "Me, myself and I."

He answers his own telephone calls now and does his own marketing.

He helps build the race bikes that bear his name, and he would not hesitate to sweep the shop floor or do any other job in the fledgling company.

Harley had offered Buell a job as an adviser in its engineering department. But it probably wouldn't have been a good fit, since Buell's passion is for racing-style bikes rather than Harley cruisers and touring motorcycles.

In the motorcycle industry, Buell has always been an underdog working on a tight budget. Although Harley supported the company financially, Buell's operating budget was minuscule compared with its foreign competitors Honda, Yamaha, Kawasaki and Suzuki.

The Harley and Buell corporate cultures sometimes clashed, since Harley was so much bigger than Buell.

Harley shipped 187,085 motorcycles in 2009, compared with 8,753 for Buell and a sister company, Italy-based MV Agusta.

"It was like dancing with an elephant, and the elephant was doing a different dance," Buell said. "That part was always very difficult and was absolutely exhausting."

Now, Buell can make his own decisions.
Lean, fast machines

Harley-Davidson has granted him a license to continue building Buell motorcycles, but for racing use only rather than street riding.

The timing is good, given that a Buell 1125R bike won the coveted American Motorcycle Association sport bike championship last fall. It was the first pro championship for an American motorcycle manufacturer since 1986.

Racing fuels the sport-bike community, where the lean, fast machines are something like Porsche and Ferrari sports cars.

A win at the racetrack can result in millions of dollars in sales for motorcycle manufacturers that use racing as a marketing tool for their street-legal bikes.

"In my mind, we had finally brought Buell Motorcycle Co. to a high level of racing," Buell said.

With limited resources, Buell hopes to build about 25 race bikes this year. He will sell them to race teams and individuals wanting to be successful at the track with something other than Japanese-made motorcycles.

"I still believe that an American-made sport bike has a lot of potential," Buell said.

There will be Buell motorcycles in the Daytona 200 race in March and other races in 2010.

While Erik Buell Racing won't have the resources to sponsor a team this year, it will support other riders on Buell motorcycles.

The company has sold two racing bikes to an Italian race team. It also will sell bike parts to racers.
Competitive urge alive

Buell has a loyal, intense following in the sport-bike world, including riders from other countries.

"In my opinion, Buell was really starting to hit its stride" when Harley-Davidson dropped it, said Graham Mansill, a Buell rider from Brisbane, Australia.

"Harley seemed to be hellbent on crushing Buell just as they were achieving the road racing success that Harley never could," he said. "It's a step in the right direction that Erik Buell has been able to start Erik Buell Racing. What I would really like to see, however, is for Harley-Davidson to do the right thing and release or sell the design and manufacturing rights so that Erik Buell and his elves can develop and manufacture both race and street motorcycles."

Buell, however, says he understands that Harley had to make the choice it made. "We understood that they needed to focus on their core business in these tough times, and it wasn't us."

His new company could be a bridge to something else, or it could remain a small, niche business.

A few key suppliers chose not to make parts for the new, smaller company. That was a temporary setback.

"I don't expect to show a profit this year," Buell said. "If we are a little sluggish coming into the racing season, that's OK considering what we have been through."

In the 1970s, Erik Buell recorded the fastest qualifying time for a rookie in the history of the Daytona 200. It was quite an accomplishment for a guy who traveled from race to race in a van with two motorcycles in the back, sleeping with the bikes while an occasional hitchhiker shared the driving.

Buell scrounged for motorcycle parts and cash to keep his dream of being a professional racer alive.

That dream is still viable, although redirected a bit.

"I think I had better keep my competitive urge for the business," Buell said.

(reprinted from JSOnline.com)

Posted: 2/12/2010 - 1 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Still no vote on Nebraska motorcycle helmet repeal

The Legislature took the motorcycle helmet law for another spin around the block on Wednesday.

After a two-hour ride, senators were back where they started with no first-round decision on whether they'll try to repeal Nebraska's law requiring motorcycle riders to wear helmets.

Pending is an effort by Sen. Charlie Janssen of Fremont to amend his bill to require riders 21 or older who do not wear helmets to have at least $1 million in medical reimbursement coverage. Riders younger than 21 still would be required to wear helmets.

Sen. Steve Lathrop of Omaha, an opponent of the bill, said Janssen's new language provides no penalty for lack of insurance and, in fact, makes it easy for riders younger than 21 to ride without helmets since they would be stopped by law enforcement officers only if they violated another law.

Lack of a helmet would be treated as a secondary offense in the same manner as failure to wear seat belts is not subject to penalty unless a driver is stopped for some other offense.

Janssen's effort to amend his bill to meet concerns expressed by opponents is simply window-dressing, Lathrop said.

During floor debate Wednesday, supporters of the repeal proposal framed their arguments in terms of personal freedom.

Now, state law "says to cyclists that we choose to step on your freedom," Janssen said, when it should be a rider's decision whether to wear a helmet.

"It isn't our job to try to run every step of somebody's life," said Sen. Mark Christensen of Imperial.

"Whose rights do we trample on next?" asked Sen. Scott Lautenbaugh of Omaha.

Sen. Cap Dierks of Ewing said the issue involves personal responsibility as well as personal freedom.

Sen. Kathy Campbell of Lincoln said 16 of the 19 motorcyclists who died on Nebraska roads in 2008 were not wearing helmets.

"For the sake of saving lives, we need to not repeal this law," she said.

Lathrop suggested Janssen's revised package acknowledges motorcycle-riding is "a high-risk activity" by mandating eye protection for riders, but is inconsistent in not mandating protective helmets.

The million-dollar insurance provision does not take into account the costs of long-term care, shifting the burden to taxpayers through Medicaid coverage, he said.

"Rehab and long-term care is on us," Lathrop said.

 

(reprinted from Lincoln Journal Star)

 

Nebraska Motorcycle Laws

Posted: 2/10/2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Female Motorcycle Riders Band Together to Raise Money for MDA

MILWAUKEE, Feb. 5 /PRNewswire/ -- During this year's 69th Annual Daytona Bike Week, hundreds of female motorcycle enthusiasts and Harley-Davidson Motor Company are banding together to support the Muscular Dystrophy Association (MDA) and their efforts to find a cure for neuromuscular disease.  On Tuesday, March 2, 2010, the MDA and the Motor Company will host the 3rd Annual Harley-Davidson Women's Ride. 

The Harley-Davidson Women's Ride will feature hundreds of female motorcyclists who'll ride through the streets of Daytona celebrating their freedom and passion for the sport, as well as supporting the important work of the MDA.  All of the ride participants will be encouraged to secure pledges and donations from their friends and families to support MDA Summer Camp programs across the country.  The first 500 eligible riders will receive a 2010 MDA pin, Women's Ride flag and riders who raise $600 will receive a one-of-a kind charm.  Also, the top three fundraisers will receive a Harley-Davidson jacket.  Last year's ride raised more than $65,000 for MDA Summer Camps.

Ride staging will take place between 8 a.m. and 10 a.m. near Gate 70 of the Daytona International Speedway.  The ride will depart at 10 a.m. and continue to Riverfront Park on Beach Street.  Female riders of any brand of motorcycle interested in participating in the ride, or those interested in pledging support for the riders can go to www.mdarides.org. 

In addition to the Women's Ride, the Motor Company is also hosting a women's area at Riverfront Park on Beach Street throughout Bike Week. Experienced women riders or those just looking for information on how to get started can learn more about the sport by participating in bike lift seminars and getting information about learning to ride. They'll also be able to enter a raffle to win a new Pink Label Collection item from Harley-Davidson MotorClothes®.

For more information and to register for the 3rd Annual Harley-Davidson Women's Ride, visit www.mdarides.org.  To learn more about Harley-Davidson and women riders, visit www.harley-davidson.com/womenriders.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at http://www.harley-davidson.com.

SOURCE Harley-Davidson

Posted: 1/30/2010 - 1 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Aging Bikers Taking to the Streets on Beefy Trikes
Older motorcyclists staying in the saddle longer with comfy, easy to balance 3-wheelers

Arthur McCoy didn't let the amputation of a leg because of cancer stop him from riding motorcycles. The solution to his disability came in the form of a third wheel.

McCoy is among a growing group of aging motorcyclists taking up trikes: three-wheeled motorcycles that provide the stability and nearly all the comforts of a car while still allowing riders to feel the wind in their face.

"For us older folks, it's better on three wheels than two," said McCoy, now retired from a maintenance job. "You don't have the tendency to fall over."

A motorcycle rider since the 1960s, the 71-year-old from Lomita said his customized trike has made it possible for him and his wife, Dora, to go on long-haul trips to Arizona, Texas, Arkansas and Virginia at least once a month. They are members of Brothers of the Third Wheel, an international club for trike enthusiasts.

Motorcycle industry experts say they expect to see more trikes on the road in the coming years as baby boomers, the largest group of motorcycle owners in the country, age out of their two wheelers.

"Boomers are a very important segment of the motorcycle market," said Ty Van Hooydonk, a spokesman for the Motorcycle Industry Council. "They are staying more active than past generations."

People born between 1946 and 1964 make up 43 percent of motorcycle owners in the U.S., or 4.5 million out of 10.4 million, according to a 2008 survey by the Irvine-based trade group.

Trikes allow riders with arthritis, back pain and other physical ailments to go on long-distance rides comfortably. Some come with reverse gears so riders don't have to push the motorcycles into a parking space.

Their ample size make them hard to miss.

"People in cars tend to ignore motorcycles. Trikes are a fairly big and therefore more visible," said Jim McGrath, 75, of Chula Vista, whose bright red, low-riding Rewaco trike measures 12 1/2 feet long and 6 feet wide.

(reprinted from ABC News)

Posted: 1/23/2010 - 1 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Newest Harley takes riders to Forty-Eight

Harley-Davidson Inc. has introduced another bike in its Dark Custom series of motorcycles that have a blacked-out, retro look aimed at younger riders.

Named the Forty-Eight, the latest Harley creation has a small solo seat, a fatter front tire and the company's classic 2.1-gallon peanut fuel tank.

The name represents the year 1948, which is when Harley-Davidson first included the peanut fuel tank on one of its motorcycles, the model S 125.

Dark Customs are meant to recall the looks of motorcycles just after World War II, when riders took military-surplus bikes and stripped away everything they could to reduce weight and give them a bare-bones appearance.

The Forty-Eight joins the Harley Nightster, Iron 883, Cross Bones, Fat Bob and Street Bob bikes in the Dark Custom lineup.

With a 1200-cc Evolution engine, the Forty-Eight has a suggested retail price of $10,499. It comes in black, silver or orange and will be available at dealerships soon, the company said.

In January 2007, Harley introduced the Nightster, one of the first Dark Custom bikes.

Its raw-boned styling and macho, black denim finish has been popular with younger motorcycle enthusiasts, according to the company.

 

(reprinted from JSOnline)

Posted: 1/21/2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Myrtle Beach area motorcycle rallies may run in tandem; Harley-Davidson rally trimmed to five days

NMB convention to coincide with Cruisin' the Coast event


Residents worried about a proposed motorcycle rally in North Myrtle Beach extending the spring rally season to three weeks won't have to worry if the plan moves forward with newly proposed changes.

The five-day convention, which had previously been billed as a free-standing event, would coincide with the Harley-Davidson Cruisin' the Coast Spring Rally after organizers agreed to move the dates of the new event earlier in the month of May.

Organizers of the Harley-Davidson spring rally said the Main Street event would likely be the official space for Harley-Davidson corporate and the Harley Owners Group events and be part of the larger rally - which has also been trimmed down to five days.

"The majority of what they would do is having Harley-Davidson there for demo rides and maybe some additional vendors. Basically it would be another location where there was something at Barefoot, Murrells Inlet and then stuff on Main Street. ... That would be kind of like the home base of Bike week," said Mike Shank, marketing director for Myrtle Beach Harley-Davidson. "Generally when corporate brings the demo rides, the Harley Owners Group attends and does an event pin."

Mark Lazarus, who is spearheading the North Myrtle Beach event with Horry County Councilman Harold Worley, said it will bring as many as 10,000 additional bikers to North Myrtle Beach through the HOG group. The two businessmen filed a special events permit application with North Myrtle Beach to be able to house about 40 vendors from May 11 through May 15 at their shared business venture, the O.D. Pavilion Amusement Park at Ocean Boulevard and Main Street. The original application called for later dates in May.

"What we're doing is strictly vending at the Pavilion site. The HOG Group generally holds pinning events at the corporate [sponsored booths]. We're looking at potentially 10,000 HOG members coming through to stop at that pinning event and bringing their business to Main Street," he said. "Would it be out of the question that other motorcyclists will come up to the corporate vending area? No. But, we won't have anything but vending from 10 a.m. to 9 p.m. if we can get the city's approval."

Previous reports listed a host of different motorcycle and Harley-Davidson groups as being possibly involved with the rally, but Worley said that the local Myrtle Beach dealers and the corporate office are the only two groups working with them on the event. A letter sent from the Carolina Harley-Davidson Dealers Association last week confirmed that it will hold its rally in New Bern, N.C., again this spring after the stricter rally rules enacted by Myrtle Beach and Horry County prodded them to move the event last year.

Mike King, a spokesman for Harley-Davidson Motor Company in Milwaukee, Wis., said the only real involvement the company would have with an event like the one North Myrtle Beach is planning would be as a third party.

"Our position is that this would be an event led by a local dealer and a community ... and if we were to attend it would be to interact with our customers, but only as a third party," he said Friday.

Worley said if the event works out this year, it will be held on the third weekend in May in future years, which will put it closer to the Memorial Day weekend opening of the O.D. Pavilion. The North Myrtle Beach Chamber of Commerce has been polling businesses about their feelings on the rally and has formed a committee to look into the ordinance changes that would be needed for a long-term commitment to the event.

"We will release the findings of our survey at the public workshop on the proposal whenever the city holds it. Until then, we're not the driving force behind the event and the chamber feels like it would be better to wait for others to weigh in," said Marc Jordan, executive director of the chamber. "Overall, we're not recommending a change to the special event permitting process, though."

Shank said he hasn't seen a blueprint for the space that the Harley-Davidson test drives and display might need at the Pavilion venue, so he isn't sure if more vendors will be possible for the space. He said if anything is added, it would not involve late nights, loud music or the contests at some of the other venues.

"Everything we've done in the past closes at 7 p.m. At the dealership and even at Barefoot we've never gotten into staying open late playing music or having burnout pits or anything like that. If that's what works for your venue, that's fine, but we haven't done that," he said.

Shank said the number of vendors he has been allowed to book for the spring rally dropped from almost 200 in years past to just more than 50, with about 40 at the Shops at Barefoot Landing space and 13 at the Harley-Davidson dealership. He said the Barefoot vendor applications were sent out last week, but vendors will not be setting up through two weekends this year. Instead they will set up on May 10 and close May 15.

The North Myrtle Beach City Council is expected to discuss Worley and Lazarus's proposal at its Feb. 1 meeting, but that could change if more information is requested by the city.

(reprinted from the TheSunNews.com)
 

Myrtle Beach Bike Rally Calendar Listing

Posted: 1/18/2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Buell Motorcycle Closes Factory & Liquidation Sale Begins End of January

The Buell Motorcycle Company, a subsidiary of Harley-Davidson, has ceased manufacturing motorcycles. On January 28th, 2010 Liquid Asset Partners, a Michigan liquidation firm, will begin the liquidation sale of vehicles and factory equipment from the State-of-the-Art facility. Over the past 26 years Buell has manufactured over 130,000 motorcycles and created avid fans worldwide. The liquidation sale will be a once in a lifetime opportunity for Buell riders and fans to view the inside of the factory and purchase the equipment used to make the high tech sportbikes.

"Buell had a great run as a quality American motorcycle with fans worldwide." says Bill Melvin Jr., CEO of Liquid Asset Partners. "Buell spared no expense in making their beautiful bikes and in purchasing the factory equipment. There is a tremendous interest in the equipment and vehicles left in the factory and there are so many tools nobody will go home empty handed!"

The liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor. The Liquidation firm will be selling at enormous discounts, right from the start. Customers can buy tools for their garage, computers for their offices, and motorcycle specific equipment for making and testing their bikes.

"This factory was a state of the art, small scale factory. It's the type of facility that many tools and items will be of great interest to the home mechanic and motorcycle fanatic." says Bill Melvin Jr., CEO of Liquid Asset Partners. " To make the sale successful we are prepared to deeply discount the inventory and sell everything in one month! It's stacked high and we're selling it cheap. The public won't want to miss these deals".

The liquidation sale starts January 28th at the Buell Factory at 2815 Buell Dr, East Troy, WI. It is open to the public everyday until everything is sold. Hours of operation are 10am till 7pm Monday thru Saturday and 12noon to 5pm on Sunday. Buyers may view photos and inventory online at www.LiquidAssetPartners.com.

(reprinted from TradingMarkets.com)

Posted: 1/15/2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Many Massachusetts motorcyclists to get rebates under insurance settlements

Three insurers will collectively return more than $11 million to motorcycle owners in Massachusetts who were overcharged for insurance, under settlements the companies reached with Attorney General Martha Coakley’s office.

Coakley’s staff said Safety Insurance Co. will return $7.2 million, Liberty Mutual will return $3.1 million and Quincy Mutual will return $800,000 to current and former customers. The companies also will make payments to the state totaling $500,000.

Coakley’s staff has been investigating this issue for more than a year. Her investigators found that insurers were not adjusting motorcycle values for their steady depreciation over time and instead were using the same value for a bike for several consecutive years to gauge premium levels.

The average refund to consumers could approach $300, but some could get thousands of dollars. Coakley’s staff estimates that tens of thousands of motorcycle owners in Massachusetts could be affected.

Glenn Greenberg, a spokesman for Boston-based Liberty Mutual, said about 9,200 current and former Liberty Mutual customers will see a rebate, and the typical rebate would be about $150.

“We have immediately addressed and corrected the issue,” Greenberg said. “We’re promptly refunding everybody that’s due a refund.”

Kevin Meskell, an executive vice president at Quincy Mutual, said his company doesn’t yet know how many of its 2,800 Massachusetts customers who own motorcycles will be affected. He said it’s likely at least 2,000 policyholders would get some kind of rebate.

“It was certainly nothing that Quincy Mutual intended to do,” Meskell said. “As soon as this was brought to our attention, we corrected all of our internal processes to make sure it doesn’t happen again.”

Peter Rice, a lawyer for Boston-based Safety Insurance, said Safety disagreed with Coakley on a number of points, but the settlement provides for the best interests of Safety’s policyholders.

Rice said Safety had been following standard practices used by many Massachusetts insurers to calculate premiums for motorcycle coverage.

Motorcyclists praised the settlements, which were filed in Suffolk Superior Court on Thursday. But they said that a number of other insurance companies also evaluated motorcycles incorrectly.

Paul Cote of Amesbury, a longtime advocate for motorcyclists, said he wouldn’t be surprised if a dozen other insurers also overcharged customers based on improper valuations.

“It’s a start, a start that only represents at minimum 10 percent of what motorcycle consumers have been overcharged for the past 10 years,” Cote said of Coakley’s settlements.

Betsy Lister, an insurance agent from Medford who drives a motorcycle, said motorcyclists have repeatedly raised this issue with the state Division of Insurance and the attorney general’s office. She said the timing of the settlements was curious, given that they were announced in the heat of Coakley’s race for a seat in the U.S. Senate.

“They’ve been doing it going back to the early 2000s,” Lister said of the insurers’ overcharges. “This is something we’ve been fighting for years.”

By Jon Chesto
The Patriot Ledger
 

Posted: 1/11/2010 - 3 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Residents Revved Up Over Little Italy Motorcycle Fest That Benefits Sick Kids

LITTLE ITALY — Some neighborhood residents are trying to put an end to a long-running motorcycle festival that benefits kids with life-threatening illnesses.

Gooch's Garlic Run, which has taken place every June for the past 23 years, helps children with brain tumors, leukemia, multiple sclerosis and other severe illnesses. It's organized by Blue Knights Motorcycle Club, a nonprofit organization of active and retired law enforcement agents, who raise money through corporate sponsorships and entry fees to ride.

It's also been a boon for business with thousands of motorcycle riders flocking to Mulberry Street.

But not everyone in the neighborhood loves it.

“They are uncontrollable," said NoHo resident and Community Board 2 member Zella Jones. "There are bikes and noise and people swearing.”

Residents also believe that the event has no local ties as the money the motorcycle crew from New Jersey has raised mostly benefits children on the other side of the Holland Tunnel.

Last year, Blue Knights raised $40,000 to benefit four children. To appease the Community Board 2, they said they would donate the money to two local kids. But due to a snafu, all proceeds went to kids from New Jersey.

“They didn’t follow through with the spirit of this event for us,” said Michael Chiara, who lives on Mulberry Street. “It doesn’t seem so difficult to achieve this result. They’re not wanted in our neighborhood any more.”

But Community Board 2’s Street Activities and Film Permits chair Evan Lederman said his committee is to blame for not selecting children to receive the money.

“We didn’t want to play favorites,” Lederman said. This year, though, the Street Activities and Film Permits committee has asked that the Blue Knights submit documentation to show how they will ensure money benefits local sick children.

Blue Knights Goodwill Ambassador Jeff Hunker said the group inspects motorcycles to make sure they have federally-approved mufflers before they ride. He said the group also has no qualms about which child benefits from the Garlic Run.

“We don’t care if the kid lives on Mulberry Street, somewhere else in Manhattan or the Bronx. A sick child is a sick child,” he said. “We just want to make a difference in their lives to ease the burden financially for families.”

Some locals also think the Blue Knights ease the economic burden on the community.

“They fill up the restaurants and help local businesses,” said Emily DePalo, who lives on Grand Street. “It’s a little noise when they come and go. So what?”

reprinted from DNAinfo.com - Manhattans Local News

By Nicole Breskin

DNAinfo Reporter/Producer

Posted: 1/4/2010 - 3 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Seven Year Legal Battle with Harley-Davidson Ends in Ridley's Discontinuation of "Auto-Glide" Name

Ridley Automatic Motorcycles What's in a name? In this case, an epic legal struggle and a whole lot of marketability.

Harley-Davidson, manufacturer of nearly half the bikes sold in America, duked it out for seven years with the nichey Ridley Motorcycle Company over the Auto-Glide trade name, and a settlement agreement has finally been reached.

Though the full terms of the agreement haven't been released, Ridley agreed to discontinue use of the Auto-Glide name in future models. Ridley's so-called Auto-Glide models, named for their automatic transmission gearboxes, were first introduced in 2003.

The Oklahoma-based manufacturer says that they are still the only U.S. motorcycle manufacturer to offer a fully automatic transmission, and there's no word yet on how Ridley will rebrand the bikes formerly known as Auto-Glides.

(reprinted from About.com)

Posted: 12/24/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Classic Indian Chief motorcycle ready to roll

The revived brand, already for sale in 16 other states, clears California's tough emissions standards. But it arrives during the worst motorcycle market in decades.

The classic Indian Chief motorcycle, prized for its fanciful fenders and an American heritage different from its much bigger rival, Harley-Davidson, is back and finally ready to roll in California.

First built in 1922 and in and out of production ever since, the Chief has been ridden over the years by actor Steve McQueen and other renegades possessing fame and fortune. Now it has been overhauled for the modern era.

Although motorcycle sales are down nationwide, the Chief is already a sought-after ride in 16 other states where it has been on sale since early this year.

The Chief just hasn't been available on the West Coast. But that's about to change this spring with the 2010 Chief, selling for $26,000 plus. This month the latest incarnation of the 108-year-old Indian brand announced the names of two of its five planned California dealerships -- one in Harbor City and the other in Fresno.

"We know California is going to be a great market for us," said Steve Heese, president of the new Indian Motorcycle in Kings Mountain, N.C.

It's just taking a long time for it to get to California.

Heese said the delay was caused by the state's emission requirements and a lengthy search for the right dealers. California, which accounts for 10% of all U.S. motorcycle sales, has tougher emissions standards than the rest of the country.

For a company to sell motorcycles in the state, California's Air Resources Board must provide an additional emissions certification to the one issued by the Environmental Protection Agency that allows a manufacturer's products to be sold in other states.

Indian secured its California emissions clearance only last week. Heese is confident that the motorcycles will arrive well before the planned April openings of California Harley-Davidson Indian Motorcycle Los Angeles in Harbor City and Indian Motorcycle Fresno, based out of a car dealership, Herwaldt Subaru.

"I can't wait to get these new Indians so I can put them on the lot and buy a new one myself," said Matt Herwaldt, 30, general manager of Indian Motorcycle Fresno. He owns a Harley but is "blown away by the quality, fit and finish of the new Indian. It's the Bentley of motorcycles."

The Fresno dealer plans to have bikes at its showroom this month and will start selling them in April.

Indian was picky in selecting its dealers. From 3,500 inquiries worldwide, it has selected 22 North American dealers, with plans to open about 110 overall. The company said it received more than 30 inquiries from California, where the company plans to open three more dealerships -- one each in Orange County, San Diego and Northern California.

Quality control has been important to the new Indian, which said it has had to work hard to prove it is different from the previous owner of the Indian brand, California Motorcycle Co. in Gilroy. That company operated from 1999 to 2003, when it closed down; the 12,000 motorcycles it produced were known for their myriad problems, most notably an overheating engine, falling-off parts and cheap chrome and paint.

Although there has been a lot of enthusiasm for the new Indian, some buyers are critical. John White of Seattle said he spent $38,000 to buy one of the first Indian Chiefs made in Kings Mountain and had been disappointed. "It's an overpriced bike with many bugs that I hope Indian will work out," White said.

Stephen Julius and Steve Heese purchased the Indian brand in 2004, having had success reviving well-known, but bankrupt, luxury boat brands Chris-Craft and Reva.

Financed in part with venture capital and mostly with their own money, Julius and Heese spent four years learning the brand and the mistakes of its predecessors, building its production plant and developing the new Chief. Although that timing has landed the company in the worst motorcycle market in decades, it's paid off in enthusiast response.

"The Kings Mountain Indian is a very refined machine," said Robert Malachowski, who heads the Southern California chapter of the Iron Indian Riders Assn. A lifelong Indian motorcycle fan, he owns four Gilroy Indians and has had a deposit down on the top-of-the-line Vintage model of the Indian Chief since 2008.

"My only problem with the Kings Mountain machine is that as soon as I get one I know my Gilroy '99 will get pushed farther back in the garage," said Malachowski, a Hollywood producer. "Overall, it's just a more finished motorcycle."

Mark Ruffalo, president of the dealership formerly known as California Harley-Davidson in Harbor City, had the same reaction after seeing the bike for the first time at the Laughlin, Nev., motorcycle rally in April.

Ruffalo said he watched bikers respond favorably to its high-quality paint and leather work, as well as the chromed and entirely overhauled Powerplus 105 engine, at which point he approached the company and asked to be a dealer.

Ruffalo has been a Harley-Davidson dealer since 1976. "Indian fits nicely," he said, because, like Harley-Davidson, it is well-known and will need little marketing. Even so, Ruffalo was careful to get Harley-Davidson's blessing before finalizing the deal with Indian.

Priced at the high end of the motorcycle market, Indian is direct competition for Harley's premium, custom vehicles.

Harley-Davidson Inc. has not commented on its revitalized rival, and the company said its practice was not to comment on its competitors. The Milwaukee company reported Oct. 15 that its worldwide retail sales for the first three quarters of 2009 fell 22.9% from the same period in 2008, while its U.S. market share grew to 54% from 44.5% in the last year.

The company reported net income of $163.6 million in that nine-month period of 2009, down 71.6% from the year-earlier period. It said the income drop partly reflected lower motorcycle shipments and the effect of the economy on its retail and wholesale loan business. As a public company, Harley-Davidson's financial data is released quarterly. Indian is privately held and does not release similar information.

Indian and Harley-Davidson are long-standing combatants, dating to the manufacturers' earliest days. Indian began in Springfield, Mass., in 1901 and endured until 1953, when it went bankrupt and later was revived. Harley-Davidson started in Milwaukee in 1903 and continues today.

"They were such different companies," said Tod Rafferty, an author who has written books about both manufacturers. "Indian was a very engineering-oriented, racing organization. The neat thing about the whole Indian versus Harley-Davidson conflict was that they made each other better over the years."

Whether that will happen again is hard to know, Rafferty said. "It's such a competitive business now with the Germans, Italians and Japanese all building great motorcycles."

(reprinted from the LA Times)

Posted: 12/21/2009 - 5 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

There are some things you can’t buy on Sundays in Indiana: alcohol, cars, and motorcycles. But a local businessman, along with a state senator, are working for change.

There are some things you can’t buy on Sundays in Indiana: alcohol, cars, and motorcycles.

One local Harley Davidson dealer thinks the law against buying motorcycles is ridiculous, and he's teaming up with a state senator to change it.

Mark Forszt owns four Harley stores throughout the state, including one in Valparaiso and one in Michigan City.

He says the law is hurting his business, and that it makes no sense. On Sundays, he's open for business, and he can sell you everything you'd ever need to put a bike together yourself. He just can't actually sell you the bike.

Forszt says he knows his customers, and he knows how they buy.

"Sometimes they love their motorcycle more than they do their family," he said. “If a person walks in here on a Sunday and sees the motorcycle that really turns him on, he wants to buy it,” said Forszt.

Bike sales are down, on average, 27 percent from a year ago at this time at his four stores. Forszt says if he didn't have to put up orange tags on every bike that declare bike sales aren't allowed on Sunday, his overall sales numbers would be up.

“It's a huge loss to the state in terms of sales tax revenue. I'm not saying we would not have lost any sales if we could sell on Sunday, but I’m sure that we wouldn't be down as far as we are,” said Forszt.

Forszt contacted state Senator Ed Charbonneau, framing the issue as a way to help small business. When you add up all the sales tax, it’s also a way to help the state of Indiana, home to some 300 motorcycle dealerships, said Charbonneau.

“If every one of those dealerships sold one motorcycle a Sunday, or even one a month, that's a pretty sizable infusion of cash into the state coffers,” says Senator Charbonneau.

The bill to change the law has been drafted and filed, but until something changes, the Sunday choices in this store will be limited.

It is a class D misdemeanor to sell a motorcycle on Sunday.

What dealers like Forszt complain about is you could sell a bike through a newspaper, CraigsList, or eBay on Sunday, but in a store it's illegal.

Forszt and Senator Charbonneau are optimistic about the bill passing. They're hoping come January 5th, the bill moves through the system without controversy.

(reprinted from WNDU.com)

Posted: 12/15/2009 - 10 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Anti-noise group raises ruckus over Harley riders

A national group opposed to noise pollution has blasted Harley-Davidson riders who ride loud bikes, saying they're bullies who ruin the quality of life for others and inflict senseless pain on our ears.

Noise Free America also says the Wisconsin Legislature has won its "Noisy Dozen" award for a resolution declaring Harley as the state's official motorcycle.

The resolution, Assembly Bill 596, is scheduled for a committee hearing Thursday at noon. Twenty legislators are sponsors of the bill that would require the Wisconsin Blue Book to list Harley-Davidson as the state's honorary bike.

Noise Free America says the legislation is offensive to its ears.

"Instead of honoring noise terrorism, our representatives should protect us from the awful noise of Harley riders," said George Atwood, a Noise Free America member from Milton.

The group, based in Albany, N.Y., says it has 50 chapters and several thousand members. Two years ago, it gave the Noisy Dozen award to Madison city officials for turning a deaf ear to noise complaints, including loud parties and train horns.

Now the group has turned up the volume on Harley-Davidson riders, rather than motorcyclists in general.

"Harley is more than a motorcycle," Atwood said. "It is a state of mind, an idea, an emotion, a brand cult. Unfortunately, the Harley cult has come to represent disorder and noise."

Atwood says the throaty roar of an unmuffled bike might bug him more than it would some people, but that doesn't excuse offensive, lawless behavior.

"People don't have to look at Harleys, but they can't avoid hearing them," he said.

"The noise stresses people. It ruins the quality of life in our neighborhoods, and it frightens and intimidates people. It leads to hearing loss, higher medical costs, lost productivity and loss of peace of mind," Atwood said.

But judging from the thousands of people who lined the streets to watch Harley-Davidson's 105th anniversary bike parade in 2008, the noise couldn't have been too bad, according to Harley enthusiasts.

And the image of Harley riders as lawless hooligans stems largely from Hollywood movies.

"Wow. I didn't know I was that bad," said Jeff Haig, a retired police chief and member of the Kettle Moraine Harley-Davidson Owners Group.

Haig said the sound of an unmuffled bike offends him, too, and it gives other motorcyclists a bad name.

"There's no question that some people go way over the top," he said. "Personally, I have a set of Screaming Eagle mufflers on my bike that are made by Harley and are a little louder. But they're street legal and have a nice mellow tone. I think most of us are aware of the noise issue and try to find some balance."

Harley-Davidson motorcycles comply with federal and international noise regulations unless the bikes are modified by their owners.

The company has coined phrases such as "throttle down through town" and "thanks for the rumble, not the roar," which encourage bike-rally participants to ride respectfully in residential neighborhoods.

"We are extremely committed to educating riders on the benefits of riding with respect," said Harley spokeswoman Amanda Lee.

Milwaukee police officers use their discretion in ticketing motorcyclists with loud exhaust pipes, according to police spokeswoman Anne Schwartz, who said the number of citations issued was not immediately available.

"We have concentrated our efforts on the loud music violations (Operation Bass Busters), which have generated the most complaints to the MPD and to aldermen regarding noise," she said.

Legislators say they have no remorse about nominating Harley-Davidson as the state's official motorcycle, putting it in the same league as the state song, ballad, dance, beverage, tree, flower, bird, insect and animal.

Harley is one of Wisconsin's largest private employers, and its activities bring thousands of tourists here.

"When I hear loud motorcycle pipes, I think of people having fun and I think of jobs," said State Sen. Jeff Plale (D-South Milwaukee), a resolution sponsor.

Noise Free America's complaints are "ridiculous in the extreme," according to Plale.

"I am proud to accept their Dirty Dozen award, and I look forward to hanging it on my wall," he said.

 

(reprinted from the Journal Sentinel Online)

Posted: 12/12/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Harley Davidson Touring Motorcycle Fuel Tank Mount Recall – Over 111,000 Units Affected

The National Highway Safety Traffic Administration (NHTSA) has announced a safety recall for 2009 and 2010 Harley-Davidson touring models including CVOs and Trikes. Under certain crash conditions the front gas tank mounts on these models may fail possibly causing the gas tank to rupture thus spilling gas. Left and right side braces need to be added to the frame and tank mounts.

Harley-Davidson is recalling certain model year 2009 and 2010 touring family motorcycles, including CVO touring and trike products, manufactured from June 6, 2008 through November 19, 2009. The front fuel tank mounts may distort in reaction to severe frame damage from a frontal collision. This condition may cause a fuel leak at the weld of the front bracket to the tunnel. A fuel leak in the presence of an ignition source may result in a fire, which could lead to injury or death to the rider.

Dealers will install a left and right brace, which are intended to reduce front mount distortion during certain crash conditions. This repair will be performed free of charge. The safety recall is expected to begin on or about December 14, 2009. Owners may contact their local Harley-Davidson dealer or Harley-Davidson at 414-343-4056.

Posted: 11/23/2009 - 2 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

American Honda Announces Five Additional 2010 Models

American Honda Motor Company's Powersports Division announced today its fourth release of 2010 models. The release of these five on-road machines follows the earlier announcements of Honda's 2010 powersports lineup.

"These five street bikes add even more excitement to our lineup for 2010," said Powersports Press Manager Bill Savino. "Four of these bikes are new V-twins that dramatically expand our line of cruisers. The Sabre, Stateline, Interstate and Shadow RS V-twins unveil new styling and functional variations for Honda buyers, and we're excited about the new opportunities these machines present. The ST1300 continues to extend its reputation for long-haul performance with a sporting flair and it remains a popular choice among riders who live for the open road. This 2010 model year is shaping up very well, with lots of exciting options for Honda fans."

More detailed information and images of Honda's model line can be found on www.powersports.honda.com or see your local Honda powersports dealer.

Sabre/Sabre ABS:
altSometimes you just want to wear your aggression on your sleeve, and that's why the new Sabre is ready to do your talking for you. The Sabre's muscular pro-street style provides a classic ride, with ergonomics to match. Add an impressive 1300cc V-twin engine complete with Honda's sophisticated Programmed Fuel Injection, and you'll be rolling down the meanest streets with a bike that's as tough as it looks: the 2010 Sabre. Also available with Anti Lock Braking, the Sabre comes in Black and Candy Red. In dealerships-March; ABS model April. MSRP: $11,799.00; ABS model $12,799.00. 

Stateline/Stateline ABS:
altFeaturing long, low lines that embody what cruising is all about, the Stateline blends two worlds of motorcycling style: traditional looks plus progressive elements. The deeply valanced fenders arc downward in classic retro style, yet the all-new rolling chassis and overall lines bring a fresh look to the class. Add to that the deep throaty rumble of a big V-twin engine with Honda's Programmed Fuel Injection and that classic big V power pulse, and you have a machine that's the perfect choice for cruising-any time you want. The Stateline is available with or without ABS in Black and Candy Dark Red. In dealerships-February; ABS model March. MSRP: $11,699.00; ABS model $12,699.00

Interstate:
altWhen you're aboard one of the coolest rides around, sometimes you just don't want the ride to end. So for those who enjoy their long rides in high style, Honda introduces the new Interstate. Along with good looks and a big V-twin engine with Honda's Programmed Fuel Injection, the stylish hard leather bags offer ample room for a long getaway, with a traditional windscreen and floorboards delivering all-day riding comfort for those extra-long hauls. Available in Black and Pearl Blue. In dealerships-February. MSRP: $12,749.00

Shadow RS:
altHere's rolling proof that classic ideas never go out of style: the 2010 Honda Shadow® RS. This agile and responsive V-twin roadster has clean, crisp lines and a standard riding ergonomics. The Shadow RS's higher pegs enhanced ground clearance, and its thoroughly modern liquid-cooled 745cc V-twin engine with Honda's sophisticated Programmed Fuel Injection adds to the riding pleasure. Savor the open road aboard the Honda Shadow RS. Available in Metallic Gray and Pearl White. In dealerships-March. MSRP: $7,799.00

ST1300/ST1300ABS
Long distance adventure is best experienced aboard a machine that's keenly in tune with your riding senses. For years, the Honda ST1300 has answered the call of the open road by setting the standard for power and handling in a package that's the perfect fit for crisscrossing the USA, or just enjoying a long weekend on the road. Equipped with a powerful 1261cc V-4 engine and Honda's sophisticated Programmed Fuel Injection, plus full-coverage bodywork, three-way adjustable rider's seat, motor-driven adjustable windscreen, dual saddlebags and more, the ST1300 remains the choice of dedicated long-haul riders. The ST is available with and without ABS in Black. In dealerships-March. MSRP: TBD

 

(From a press release issued by American Honda...)

Posted: 11/21/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

MADISON, Wis. — Milwaukee-based Harley-Davidson would become the official Wisconsin motorcycle under a bill proposed in the Legislature.

Milwaukee Democratic Rep. Leon Young says the idea came from a family member of Sgt. Jeremy Vrooman, who was killed last year while serving in Iraq.

Young argues in a letter to his colleagues that the long and storied history of Harley-Davidson in Wisconsin makes it appropriate to honor it with the distinction of being the official state motorcycle.

William S. Harley and Arthur Davidson built the first Harley-Davidson motorcycle in 1903 in Milwaukee. The company was incorporated four years later and remains based in Milwaukee.

Wisconsin doesn't have an official motorcycle, but it does have an official song, insect, dog, dance, and tartan.

Posted: 11/13/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Harley-Davidson extends official status; naming rights on Sportsman Motorcycle series

altHarley-Davidson Motor Company has extended both its official program with NHRA and its title sponsorship of the NHRA Harley-Davidson Sportsman Motorcycle Series through the 2012 season. Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, became the official motorcycle of NHRA and title sponsor of the popular NHRA Harley-Davidson Sportsman Motorcycle Series in 2006.

“When we first signed this deal three years ago, it was the first of its kind for Harley-Davidson,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Since that time, Harley-Davidson’s interactive display at NHRA Full Throttle Drag Racing Series events have become a destination attraction for our fans. It allows Harley-Davidson to engage NHRA fans and provide them the opportunity to be a part of the Harley-Davidson experience.”

Harley-Davidson first entered NHRA in 2004 with the Screamin’ Eagle/Vance & Hines team. Since that time, Harley-Davidson and the Screamin’ Eagle/Vance & Hines team have claimed four NHRA Full Throttle world championships, including three consecutive with rider Andrew Hines (2004-‘06) and last season’s title with Eddie Krawiec.

“We’re proud to continue our relationship with the NHRA as its Official Motorcycle and excited to maintain our outreach to its diverse and dedicated fan base,” said Harley-Davidson Racing Manager Anne Paluso. “Harley-Davidson’s multiple championships in NHRA Pro Stock Motorcycle racing are part of a long and proud history of motorcycle racing and performance. Our official sponsorship enables us to tell that story and provide a taste of the Harley-Davidson experience to NHRA fans.”

Since 2007, Harley-Davidson’s interactive display in Nitro Alley, NHRA’s fan interactive area on-site at NHRA Full Throttle Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience through product displays, fun activities for all ages, and a special dyno-drag racing simulator using V-Rod motorcycles.

As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Full Throttle Drag Racing Series tour.

The NHRA Harley-Davidson Sportsman Motorcycle Series is contested in four of NHRA’s seven divisions within the NHRA Lucas Oil Drag Racing Series.  The sponsorship provides Harley-Davidson with the opportunity to extend its brand across the country through NHRA’s sportsman racing community.

 

(story from NHRA.com)

Posted: 11/12/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Harley-Davidson announces plans for Women Riders Month 2010

altMILWAUKEE (November 5, 2009) - Today Harley-Davidson announced plans to commemorate the 2nd Annual Women Riders Month in May 2010 by hosting women riders in its hometown of Milwaukee, Wis., on May 22 and 23, 2010. Women Riders Month is designed to celebrate the millions of women who have already grabbed life by the handlebars, as well as inspire more women to experience the freedom of the open road.

During the two day event, the Motor Company has planned a series of activities for women including demo rides at the Harley-Davidson Museum, new product displays and an opportunity to meet and speak with Karen Davidson, great granddaughter of one of the Motor Company founders.  On Saturday, an independent ride featuring several stops throughout the city of Milwaukee and surrounding areas will give riders a taste of Wisconsin.  An organized ride later that day will land at an evening block party featuring live entertainment.

“We are very excited to build upon the successful Women Riders Month events we hosted this past year in New York City and Milwaukee,” said Leslie Prevish, women’s outreach manager, Harley-Davidson Motor Company.  “Of course, we’re especially thrilled about the opportunity to welcome female riders from across the country to our hometown.”

The Women Riders Month event in Milwaukee is open to riders of all brands of motorcycles and non-riders alike – women are encouraged to bring friends to join them in the various activities.  A full schedule of activities and registration for the Women Riders Month 2010 event will be announced in early 2010 at www.harley-davidson.com/womenriders.

For more information about Women Riders Month or Harley-Davidson Motor Company, visit www.harley-davidson.com/womenriders.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

(from a press release from the Harley-Davidson Motor Company)

Posted: 11/11/2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Viper Motorcycle Company Launches Branding Campaign With Motorcycle Displays and Prepares for Formal Launch of Their 2010 Diamondback Motorcycle

altViper Motorcycle Company (OTCBB: VPWI), a wholly owned subsidiary of Viper Powersports Inc., is pleased to announce the release of the 2010 Viper Diamondback 152. 2010 models are a continued result of ongoing development and a joint venture effort with Ilmor Engineering. Product availability will be limited as we move into 2010 and prepare for a formal industry wide launch.

Terry Nesbitt, President of Viper, stated, "The first 2010 models are ready for release and will be shipped immediately to key dealers such as Rick Fairless's Stroker's Dallas, Eddie Trotta's Thunder Cycle, Low Country Customs, Ronnie's Harley Davidson, Creagers Cycle Center, Extreme Customs, Victory of Grand Rapids and more."

Nesbitt added, "In an ongoing effort to increase our exposure and add overall value to the Viper brand, we are announcing an innovative merchandising campaign designed to give Viper motorcycles their own space, enabling our brand identity to grow. We are providing to our dealers a branded motorcycle showroom display stand. The high performance 2010 Diamondback Super Cruiser has no equal and will be appropriately displayed. As we move forward preparing for a formal launch, including additional models and large scale production, we will continue to make available to our dealers the best and most effective merchandising tools available in order to increase value in the Viper brand."

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com) provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company's websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the foregoing statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.


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